24 January 2020
Foresters Friendly Society Transforms User Experience with New Interactive Website
- A range of savings calculators & educational content take centre stage on new, user-friendly site
- Launch reinforces Foresters’ commitment to put customers at the heart of its proposition after scoring 96% customer satisfaction in its most recent survey of member experience
Foresters Friendly Society, a mutual society, is transforming members’ user experience with the launch of a new interactive website. Featuring a range of easy to use savings calculators plus a content hub packed with useful tips and articles, the site aims to support users as they navigate key stages in their savings journey.
Among the tools featured on the new site is the Product Selector Tool, which helps users choose the savings plan best suited to their savings goals or ambition – be it saving towards a deposit for a first home or putting aside money to fund higher education costs. Savings Calculators are also available, where visitors can project the potential return on their investment depending on the size and timing of the initial contribution.
Launching the new user-friendly site reinforces Foresters’ commitment to put its members at the heart of its proposition. The Society achieves consistently high customer satisfaction scores in independent surveys of member experience, and recorded a 96% overall satisfaction score in its most recent survey.
In addition, a large majority of members (81%) who made a claim with Foresters in 2018 also stressed just how much Foresters cares for its clients. This was another welcome endorsement for the mutual society which offers members an active say in how the organisation and its individual branches are run. 84% of members took out a plan with Foresters due to the fact it is a mutual society and therefore offers an alternative financial solution.
As the Society has no external shareholders, it uses the revenues generated for the benefit of the membership. This is done by distributing investment returns to members in the form of policyholder bonuses. In 2018, £2.2million was paid out in the form of final bonuses to Foresters’ policyholders and £1.1million in annual bonuses added to policyholders’ guaranteed benefits. The mutual also paid out over £1.1million to its members in the form of discretionary grants and charitable donations.
Foresters has also been recognised for the quality and performance of its offer in 2019. The mutual provider won ‘Best Small Insurer’, at the Insurance Investment Exchange Awards 2019 in recognition of its work delivering real value through its investment portfolios.
Foresters’ With-Profits Fund is also currently listed as the top performing fund in the small and medium categories with a 5 year return of 5.39% according to Barnett Waddingham. Their annual With-Profits survey found the average annualised fund performance over a five-year period was 4.48% – a highly positive performance for Foresters.
Sally Waterfield, Head of Marketing for Foresters Friendly Society commented: “We are thrilled to see our new website go live. As a mutual society, we are always looking for ways to improve the service we offer current and prospective members and we hope our members enjoy using our new range of tools and calculators. Our 96% customer satisfaction result highlights that we are a mutual society our members can trust and rely on. While the most recent survey has revealed fantastic results across the board; there’s always room for improvement so we won’t be resting on our laurels and will continue to strengthen our proposition over the coming year further!”