Launch of new look website
Thursday, May 17, 2012
We're delighted to announce the launch of our new look website which we've taken care to design and build with our customers in mind.
Using customer research and user testing we identified ways to improve customer experience and usability of our website, ensuring that our products are clearly explained and that users can easily find the information they are looking for as well as carry out tasks such as:
- Applying Online
- Requesting an information pack
- Downloading product brochures
- Finding contact information
- Sharing information on Social Media
- Learning more about Foresters and the benefits of Friendly Society membership.
The results of this research formed the basis of the new look website which in addition to the updated brand style also benefits from a revised layout to help customers find their way around.
A new Foresters customers section has been introduced to highlight the benefits of Friendly Society membership and a new Tools & Guide's section focuses on our supportive side, providing resources and 'How to guides' on topics including saving for children, With Profits, making a legal will and topping up your ISA or CTF.
Not only is the new look website clearer and easier to navigate, but it also provides an improved customer experience.